TikTok’s Christmas Chocolate Wars: Ranked by Engagement

Stardust Popcorn
Nov 22, 2025
3 min read

Yes, we analysed TikTok data. Yes, we’re that invested in the Christmas snack wars. Every single December, Britain has one question on its mind:

“Which Christmas chocolate tub is the best?”

We’re talking serious, national-conflict-level stuff here. More intense than the tea-before-milk debate. More emotional than the weekly shop when your favourite biscuits are out of stock.

UK gourmet popcorn brand Stardust Loaded Popcorn wanted to dig into TikTok’s Christmas chocolate tub obsession — analysing thousands of engagement data points to finally reveal which tub the internet truly loves most.

To make this official (and satisfy the inner data geek in all of us), we created:

The TikTok Christmas Tub Leaderboard

Here’s exactly how we did it

Our Methodology (AKA: Why this is legit and not just vibes)

TikTok removed public hashtag view counts (rude), so instead, we used a more robust, measurable method based purely on engagement, not guesswork.

For each tub (Celebrations, Quality Street, Heroes, and Roses) we:

Searched TikTok for:

“Celebrations Chocolate”
“Quality Street”
“Heroes Chocolate”
“Roses Chocolate”

Identified the top 10 most-engaged videos for each tub.

Recorded four engagement metrics:

Likes
Comments
Saves
Shares

Calculated total engagement per tub.

Normalised each metric so the highest value = 100

Applied weighting:

Likes = 40%
Comments = 25%
Saves = 20%
Shares = 15%

Combined the weighted scores to create a final leaderboard score out of 100.

This score reflects:

Popularity

Viral potential

Comment intensity (chaos factor)

Shareability

Save-worthiness (the “I’ll come back to this later” energy)

It’s data. It’s science.

It’s festive nonsense backed by maths.

The TikTok Christmas Tub Results Are In

1st Place: Celebrations - Score: 100/100

The undisputed queen.

The Beyoncé of the chocolate tub world.

The tub that doesn’t just walk, it struts.

Engagement totals:

787,609 likes
15,618 comments
43,761 saves
62,064 shares

Celebrations SMASHED every category. TikTok simply cannot resist reviewing them, ranking them, arguing about them, defending the Teaser chocolate like their life depends on it.

What it means:

Celebrations are chaotic.

TikTok LOVES chaos.

Match made in algorithmic heaven.

2nd Place: Quality Street - Score: 48.7/100

Colourful. Nostalgic. A tub that smells faintly of childhood and purple wrappers.

Fans are loyal (almost aggressively).

The Green Triangle discourse alone powers half the UK internet in December.

Engagement totals:

308,900 likes
11,920 comments
17,484 saves
24,750 shares

What it means:

Quality Street is the cosy blanket of Christmas tubs, loved, respected, slightly chaotic. but TikTok has clearly moved on to louder personalities.

3rd Place: Cadbury Heroes - Score: 35.9/100

The quiet underdog.

The tub for emotionally stable people who just want a mini Dairy Milk without drama.

Engagement totals:

257,555 likes
6,128 comments
22,594 saves
10,967 shares

What it means:

Heroes fans aren’t screaming in the comments — they’re quietly munching a Wispa Bite living their best life.

4th Place: Cadbury Roses - Score: 9.0/100

We love you Roses, but TikTok does not.

Engagement totals:

79,951 likes
2,201 comments
2,885 saves
671 shares

What it means:

Roses are the “we forgot to get something so we grabbed the last tub in Tesco Express” selection.

They’re not hated, they’re just not loved.

Final Ranking

Rank	Tub	Final Score	Vibe Check
1	Celebrations	100	Main character, chaotic
2	Quality Street	48.1	Nostalgia icon
3	Heroes	35.9	Emotional support chocolates
4	Roses	9.0	Background cast